Published in cooperation between The Keyes Insurance Group and the Pacific Sun
Brittany Keyes of the Keyes Insurance Group knows a lot about pivoting, whether it’s from real estate to mortgage banking or from mortgage banking to the insurance industry. Insurance is a dynamic field, so Keyes uses her knack for thinking fast to meet the needs of her diverse clientele as trends, market pressures and laws affect consumer needs.
That nimbleness, which also helped Keyes navigate a recession and the pandemic, gives this Marin County networking pro an edge in how she considers obstacles or barriers: She brings a can-do, problem-solving attitude that puts customers at ease in making hard choices.
Those qualities, plus Brittany’s expertise and referrals from satisfied clients, business associates, family and friends contribute to why readers voted The Keyes Insurance Group 2025’s “Best Insurance Agency.”
Since its opening a few years ago, the San Rafael insurance agency, a State Farm affiliate, has earned corporate recognition for growth, volume, quantity and quality—key indicators of Keyes’ focus on excellence that translates to solid, affordable, appropriate coverage for her clients.
Keyes knows the home and car insurance niche inside and out, and she also excels in the financial services sector, which includes life insurance, disability insurance, health supplements and gap insurance policies. Those areas are ones that some insurance agencies don’t emphasize, but Keyes dives in headfirst and discusses them with clients to avoid pitfalls that might result in financial strain.
And Keyes and her agents are willing to have “those really hard conversations” that need to be considered when addressing insurance needs—asking clients in-depth questions related to unforeseen life-changing circumstances, to make sure proper coverage is in place.
“Our tagline is to ‘protect what matters most’,” Keyes says. “Our job is to have a plan for you on your worst day.”
That’s why when meeting with a new client, Keyes explains legal requirements for insurance and then insists on a thorough household review to assess customer net worth and financial risk—risk against lawsuits, income, net worth, home equity and bank investments, for example.
“So we talk about both as a total risk, and then ask, ‘Mr./Mrs. Customer, what is your comfort level around risk? Do you want State Farm to pay all of that lawsuit potential risk or do you want to be paying yourself, insuring some of that? Because right now, you’re only protected up to this, so you’d have to pay out of pocket the difference.’”
Keyes attributes her resilient nature to having been raised by a single mother without many resources or much income. While she often moved between houses, her mother made sure she stayed in the same school for consistency. She wants that same consistency and dependability for her clients and team.
“I want them to be able to invest a little bit in a protection plan so that their family doesn’t end up with nothing,” Keyes says. “We’re a really unique office, because I pride myself on education, and we try to stay in front of our customers.”
As a result, the agency is looking ahead, stays on top of renewals every month, conducts extensive policy reviews and customizes summary reports for individual policyholders line by line.
“We don’t want to miss anything and make sure they understand what it is, why they have it or if they need it,” Keyes says.
The bottom line is that Keyes wants to take care of her customers—and her team, for that matter. She wants them to understand they are not alone in having to figure out all this critical, complicated information on their own. Her intention is to empower them with education and tools so that in the end, they can count on her and State Farm to be a “24/7 pocket agent” with easily accessible technology and support at their fingertips to keep them covered and comfortable.
Brittany Keyes/The Keyes Insurance Group
415-479-5900
660 Las Gallinas Ave, Suite B, San Rafael
TheKeyesInsuranceGroup.com
