With a thriving gig economy, a seemingly endless stream of tech start-ups flooding the market and millennials taking over the workplace, for many, work looks very different than it did just 10 years ago.
Eric and Deborah Read, who moved to Fairfax in 2006, have decades of creative ad agency work between them. Eric owned the Sausalito-based Brand Engine and managed 40 employees for almost 15 years, and Deb has worked with multiple consumer brands in large agencies. Last January, the husband-and-wife team opened their own shop in their house, converting their master bedroom into a light-filled, spacious, modern workspace that they refer to as their “home studio.”
MarketBrand is the name of the couple’s business, and they focus almost exclusively on food and beverage products. They have helped local businesses including Iron Springs Pub & Brewery, Mighty Leaf Tea, Clover and Organicgirl with their brand strategies and positioning. Along the way the two have discovered a particular affinity for working with smaller brands.
“With a couple of decades of experience in this business, it’s nice to start working with start-ups and entrepreneurs,” says Eric, who can’t say enough about both his clients and community in Fairfax. “We go out of our way to hire local designers and freelancers from the agency world—many are based here in Fairfax and San Anselmo.”
Deb appreciates the proximity to their children’s schools, activities and more. “I feel like this iteration is really where it’s at—it fits our lifestyle,” she says. The duo also notes that their clients enjoy meeting with them in their quiet, comfortable space that’s conducive to the kind of creative and collaborative work they do.
“We have really gone back to our roots,” Eric says.
MarketBrand; 415/518-6102; marketbrand.us.