Executive Editor’s Note: The Sun’s new rise

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by Dan Pulcrano

Astute readers may have noticed an elegant redraw of the Pacific Sun’s classic logo on the cover last week. We asked legendary type designer Jim Parkinson, who’s freshened up nameplates for publications as diverse as Rolling Stone and the Washington Post, to lend a hand. The new-old look celebrates tradition in a clean, elegant style that’s intended to give the Sun an iconic identity in a new millennium.

With the help of publication designer Roger Black, our team of Design Director Kara Brown, Art Director Jessica Armstrong and Production Manager Phaedra Strecher has been revisiting the Sun’s look since the publication changed hands less than three weeks ago. The idea is to give the country’s original alt-weekly (at least outside of Manhattan) an appearance befitting a smart, handsome and youthful-thinking 52-year-old.

Over the past half century, the Pacific Sun has been a key part of chronicling and shaping Marin County’s unique lifestyle and culture. Now part of a group with three other Bay Area alternative weeklies, the Sun will benefit from investment and creative vision. We intend to seek out the best writers and visual artists we can find to produce a free weekly that’s fresh, original and true to its history.

Please pick us up each week to watch the changes.

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The Pacific Sun publishes every Wednesday, delivering 21,000 copies to 520 locations throughout Marin County.

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