Five years ago, COVID-19 shuttered people indoors, pausing the flow of the in-person economy. Small businesses worldwide took a hit—but Willow Fish Peterson of Made Local 
Marketplace in Santa Rosa saw opportunity knock. “The focus of only featuring hyperlocal products has been really important in combating the ‘buy everything on Amazon and have it delivered craze,’” Peterson says. “It creates and fosters community and gives small-batch artisans and makers a physical place to sell and showcase their goods. The hope is for it to continue to grow to be a collaborative project that will feature local growers, manufacturers, makers and retailers.”
Made Local Marketplace, 2421 Magowan Dr, Santa Rosa,
707-583-7667, MadeLocalMarketplace.com
