Brandon Hanson co-founded Hanson Distillery in 2012, known for their high quality spirits, most notably the Hanson Vodka that has since become the best-selling premium organic vodka in California.
They also have two fun tasting rooms, one in Sonoma and one in Sausalito. Today, Hanson has pivoted to launch a new brand, Goodmellow. This is a new kind of functional wellness beverage brand, with a vision of helping facilitate more social connection but without the hangover.
Inspired by his own shift toward a more mindful lifestyle after starting a family, Hanson’s new venture blends natural fruit, adaptogens and precise THC or THC-free formulations.
Amber Turpin: How did you get into this work?
Brandon Hanson: I started Hanson Distillery in 2012 with a passion for craft, quality and bringing people together. But as I’ve gotten older and started a family, my relationship with alcohol has evolved. I still love the social experience of sharing a drink with friends, but I’ve found myself wanting something that feels good.
Did you ever have an ‘aha’ moment with a certain beverage? If so, tell us about it.
My “aha” moment with THC drinks came two years ago at Tales of the Cocktail. It was the first time I could actually enjoy THC beverages on-premise, something that wasn’t happening yet in California. That experience opened my eyes to what was possible. For the first time, I saw a real alternative to alcohol, something social, functional and better for your body, and I knew it was the beginning of a whole new category.
What is your favorite thing to drink at home?
I’ll always love a Hanson Vodka martini; that’s part of who I am and where this all started. But these days, I find myself reaching for something different. Lately it’s been a Paloma made with our new Goodmellow 750ml THC social spirit—it gives me that same ritual and flavor I love, just without the alcohol. It’s the perfect way to unwind, stay social and still feel great the next morning.
Where do you like to go out for a drink?
It depends on the mood. If I’m in San Francisco, I love places that feel a little creative but not pretentious—Trick Dog in the Mission is always a go-to for inspiration, and Pacific Cocktail Haven is another favorite for its precision and craft. When I’m staying closer to home in Marin, I’ll head to Farmshop in Larkspur or Marin Country Mart for a relaxed drink and good atmosphere.
If you were stuck on a desert island, what would you want to be drinking (besides fresh water)?
Probably something citrusy and easy, like a Paloma or light spritz with the Goodmellow THC spirit. I like drinks that taste like the place you’re in, simple, refreshing and a little bit uplifting.
Visit Goodmellow at goodmellow.com.
