Best Day Brewing, Sausalito
Social trends that are appended with a hyphen and the word “curious” are often harbingers of what will soon become the norm. Taking the crown from the once reigning bi-curious is sober-curious, a movement that encourages people to reevaluate their relationship with booze and explore drier lifestyles.
Nearly 40% of U.S. respondents to a survey conducted by global market intelligence agency Mintel said that they “follow a sober-curious lifestyle.” Likewise, Denver-based Brandsmen marketing agency observed that “The non-alcoholic beer market in the United States has been experiencing robust growth and has a promising outlook for the coming years.” Apparently, projections indicate that the NA beer market is expected to reach $5 billion by 2028.
Cheers to that if you’re a maker of NA brews like Sausalito’s Best Day Brewing, which produces a variety of non-alcoholic brew styles, including a West Coast IPA and a Kölsch, which are so convincingly beer-like (based on a personal, non-scientific taste test) that you won’t miss the alcohol. Or the hangover, or the weight gain, or the liver disease, or the gnawing feeling that you did something stupid. I mean, well, you can still do something stupid, but at least you’ll remember it.
