I met Petra Higby when she was first starting The Caviar Co. in San Francisco. Sometimes I can be found at their luxe Tiburon location.
What do you do?
I’m the CEO and co-founder of The Caviar Co. When I started the business in 2015 with my sister, Saskia, our goal was to demystify the world of caviar. I like to say, “There’s a caviar for every day of the week, from Hackleback on a Monday afternoon to Golden Osetra on a Saturday night.”
Where do you live? Belvedere.
How long have you lived in Marin? Six years.
Where can we find you when you’re not at work?
I’m usually with my family, and we spend a lot of time out on the water or close to it. I also love to play tennis and ride horses.
If you had to convince someone how awesome Marin was, where would you take them? Just driving from the city, over the Golden Gate Bridge with the city view behind us on 101 is one of my favorite viewpoints. I also love the drive down Tiburon Boulevard overlooking Sausalito and with a view of the bridge behind the headlands.
What’s one thing Marin is missing?
I wish there was an equestrian center more centrally located. I know we have “Horse Hill,” but I grew up in Texas riding horses, and I would love for my daughter to have the same joy.
What’s one bit of advice you’d share with your fellow Marinites?
Take a minute to say “hello” from time to time. Don’t forget that we’re all neighbors. Especially when we’re driving.
If you could invite anyone to a special dinner, who would they be?
Blake Lively and Ryan Reynolds. They are their authentic selves daily — I love their banter, family values and entrepreneurial spirit.
What is some advice you wish you knew 20 years ago?
Take it one day at a time, do the best work you possibly can and everything happens for a reason. Also, don’t forget to spread your wings and take some risks!
What is something that in 20 years from now will seem cringeworthy? I know you feel the same about social media. I appreciate it for bringing people together, but it seems to be spreading more toxicity and hate than its original intention.
Big question. What is one thing you’d do to change the world? Spread love. Make people feel loved, and encourage people to share love. It doesn’t cost a thing to tell someone to have a good day or that they have a great smile. The investment is slim to none, and the ROI is 100%.
Keep up with Higby at @petrahigby and @thecaviarco on Instagram.
Nish Nadaraja was on the founding team at Yelp, serves on the San Anselmo Arts Commission and attempts to play pickleball at Fairfax’s Cañon Club.
